I was browsing Instagram one night when I noticed a tiny handmade candle brand appear in my feed. The picture was genuine, warm, and comfortable. I clicked “Add to cart” without even realizing it.
That incident got me to thinking: the story behind the candle was more compelling than the candle itself.

That is how digital marketing works. 

Speaking directly to the right heart at the right time is more important than shouting louder than others.

Digital Marketing: What Is It?

Imagine opening a store inside everyone’s phone rather than on a busy street.
Using tools like SEO, social media, email, and content to tell your brand’s story online is known as digital marketing.

It’s how small businesses can reach a global audience without spending a lot of money on a large billboard.
It’s how followers become customers and ideas become brands.

Why It’s Important Now

The new currency in our world is attention.
Each click, like, and scroll represents a tiny “yes” from someone. Businesses therefore require strategies rather than sporadic posts or advertisements.

Brands benefit from digital marketing:

• Don’t just reach more people; reach the right people.
• Use authentic content to establish trust.
• Develop naturally without yelling, “Buy now!” each second

My Experience with Digital Marketing

As a journalism student, I first learned how to tell stories that people could relate to. However, I quickly came to the realized that stories exist in pixels, posts, and pages in addition to newspapers. I entered the world of digital marketing at that point.I now assist brands in telling compelling stories that compel readers to stop scrolling and begin engaging.

Digital and personal are the way of the future.

In the past, marketing was all about selling.
It’s all about belonging now.

Brands that pay attention, show concern, and establish relatable relationships will always succeed. Because people follow stories that seem genuine rather than advertisements.

If you’re a creator, small business owner, or someone just getting started, keep in mind that your story is your greatest asset.
Digital marketing just helps the world hear it.